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Ampetronic and Listen Technologies have appointed Maryland-based SKMac as their manufacturer’s representative across New York, New Jersey, Delaware, Eastern Pennsylvania, Maryland, Virginia and Washington, DC. SKMac will represent both companies’ full assistive listening portfolio, including hearing loops, ListenIR, ListenRF, ListenTALK, ListenWIFI and Auri.
Ampetronic and Listen Technologies have appointed Maryland-based SKMac as their manufacturer’s representative for New York and six other Mid-Atlantic markets, expanding local sales coverage for the companies’ assistive listening products. SKMac will represent the brands’ full portfolio across New York, New Jersey, Delaware, Eastern Pennsylvania, Maryland, Virginia and Washington, DC, the companies announced.
The appointment covers the companies’ full suite of assistive listening solutions, including hearing loop systems, ListenIR, ListenRF, ListenTALK, ListenWIFI and Auri, their Auracast broadcast audio-based system. The announcement names SKMac as the representative but does not specify a start date, contract term or sales targets.
SKMac is a Maryland-based manufacturer’s representative firm serving professional audio, video, lighting and security markets. Founded in 1926 as Samuel K. Macdonald, the company has worked in the AV industry for about a century, according to the source report. Its assigned territory includes seven markets spanning the Mid-Atlantic and New York.
Stephen Robinson, eastern US regional sales manager for Ampetronic and Listen Technologies, said SKMac would support customers and the companies’ growth in the region. SKMac principal Jason Drayer said the appointment aligns with the firm’s aim to represent established commercial AV brands. Both comments were included in the companies’ release, as reported by The Hearing Review.
Local Reach for Assistive Audio
The agreement gives the two brands a designated representative across a territory that includes commercial and public-space markets. For consultants, distributors, integrators and venue operators, the appointment establishes a regional sales contact for product information and coordination across the portfolio. The companies said SKMac would support those groups, though the announcement does not describe specific service arrangements or response commitments.
The product range includes several approaches to delivering audio to people who may not hear public-address or other venue sound clearly. Hearing loops, infrared and radio-frequency systems, ListenTALK and ListenWIFI address different use cases; Auri is based on Auracast broadcast audio. The appointment adds regional representation for these products, but no sales forecasts, installations or customer commitments were disclosed.
The source report cites the World Health Organization’s estimate that 1.5 billion people worldwide have hearing loss and its forecast that the number could reach 2.5 billion by 2050. Assistive listening can also be useful in difficult listening conditions, such as background noise or poor acoustics, according to the report. Those figures and use cases provide market context, not evidence of demand or sales in SKMac’s territory specifically.
hearing loop systems for public venues
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The Brands and Their Territory
A manufacturer’s representative typically connects product makers with regional sales channels and customers. In this announcement, SKMac’s remit is to represent Ampetronic and Listen Technologies’ assistive listening products across New York, New Jersey, Delaware, Eastern Pennsylvania, Maryland, Virginia and Washington, DC. The release does not say whether SKMac will handle installation, technical support or distribution directly; it identifies the firm as the manufacturers’ representative.
The portfolio includes established assistive listening formats and newer wireless audio options. The source describes Auri as an Auracast broadcast audio-based system and notes that users may listen through compatible personal devices or dedicated receivers. The appointment places that system alongside the companies’ other listed products in SKMac’s sales portfolio; it does not announce a change to the products or their availability.
Robinson said New York City and the Mid-Atlantic are influential markets for assistive listening standards. The appointment’s confirmed terms are that SKMac will represent the companies across the stated regional territory.
““We are incredibly excited to be representing Listen Technologies in the Mid-Atlantic and New York Metro markets.””
— Jason Drayer, principal of SKMac
infrared assistive listening devices
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Terms and Rollout Remain Unspecified
The announcement does not state when the representation begins, how long the agreement lasts or whether it is exclusive. It also gives no revenue targets, expected sales volume, staffing plans or timetable for outreach to customers. The companies have not disclosed whether the appointment changes existing sales or support arrangements in any of the listed markets.
It is also unclear what practical support SKMac will provide beyond representing the portfolio. The report does not identify installation partners, training plans, inventory arrangements or a process for venue operators seeking technical assistance. The companies’ comments describe their intentions, but no specific customer programs or deployments were announced.
ListenTALK wireless assistive listening system
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Regional Sales Work Begins
SKMac is expected to represent the companies’ listed products to customers and sales-channel partners throughout its assigned territory. The source report does not provide a launch calendar or name any upcoming events, customer meetings or installations tied to the appointment.
Ampetronic, Listen Technologies or SKMac may provide further details about customer support, product demonstrations or local projects as the regional work develops. The confirmed next step is the companies’ expanded representation through SKMac across the seven named markets; the agreement’s operating details have not been made public.
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Key Questions
Which markets will SKMac cover?
SKMac will represent the companies in New York, New Jersey, Delaware, Eastern Pennsylvania, Maryland, Virginia and Washington, DC.
Which products are included in the appointment?
The remit covers the full assistive listening portfolio listed in the report: hearing loop, ListenIR, ListenRF, ListenTALK, ListenWIFI and Auri.
What is Auri?
The source describes Auri as an Auracast broadcast audio-based system. It says users may receive venue audio through their own Auracast-enabled devices or dedicated receivers.
When does the agreement take effect?
The announcement, as reported by The Hearing Review, does not specify an effective date or the agreement’s duration.
Will SKMac install or service the systems?
The report identifies SKMac as the manufacturer’s representative but does not say whether it will handle installation or technical service. Those responsibilities remain unclear.
Source: rss
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